February 05th, 2026 | Tel Aviv.
Playnance today made its first public announcement, introducing itself as a Web3 infrastructure and consumer platform company that has been operating a live ecosystem focused on onboarding mainstream Web2 users into on-chain environments.
The platform functions as a Web2-to-Web3 gaming infrastructure layer, integrating with more than 30 game studios and enabling the conversion of thousands of games into fully on-chain experiences, with all gameplay actions executed and recorded on-chain.
Founded in 2020, Playnance spent several years developing and operating its technology and consumer platforms without public exposure. The company’s products are built to let users participate in on-chain systems without needing to understand blockchain mechanics, using familiar Web2 interfaces such as standard account creation and login flows, while the underlying blockchain functionality runs seamlessly in the background.
Playnance reports that its live platforms currently process approximately 1.5 million on-chain transactions per day and serve more than 10,000 daily active users. According to the company, a majority of these users originate from Web2 environments and onboard without using traditional crypto-native tools such as external wallets or manual key management, indicating sustained on-chain activity from non-crypto-native audiences.
The ecosystem by G Coin is currently under pre-sale mode and available on the PlayNance official website. The company operates several consumer-facing platforms that serve as proof points for this approach, including PlayW3, Up vs Down and more. These platforms run on shared on-chain infrastructure and wallet systems, enabling users to move across products without repeating onboarding processes. All user activity is executed and recorded on-chain while remaining non-custodial.
“Our focus was on building systems that people could use without needing to understand blockchain mechanics,” said Pini Peter, CEO of Playnance. “We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.”
Playnance’s infrastructure is designed to support high-volume consumer activity and continuous on-chain execution, reflecting a broader trend in the industry toward practical applications of blockchain technology beyond early adopter audiences. The company states that it plans to continue expanding its ecosystem based on observed user behavior and platform performance rather than speculative adoption models.
About Playnance
Playnance is a Web3 infrastructure and consumer platform company founded in 2020. The company develops and operates live, non-custodial, on-chain platforms designed to enable mainstream users to interact with blockchain systems through familiar Web2 experiences. Playnance focuses on reducing friction between user behavior and on-chain execution by operating consumer products at scale.
