Cryptocurrency exchange BTCC has confirmed that its $500,000 trading competition has surpassed $1.5 billion in cumulative trading volume, less than two weeks after launch. The campaign, which kicked off on August 21 and runs through September 21, follows BTCC’s announcement of NBA All-Star Jaren Jackson Jr. as the platform’s official brand ambassador.
The trading competition is open globally and features a total prize pool of 500,000 USDT. Users can compete for individual and team-based rewards, as well as participation-based incentives, making it accessible to both experienced traders and new users.
The campaign coincides with a broader push by BTCC to expand its reach and brand awareness. Jackson, the 2023 NBA Defensive Player of the Year and a standout figure for the Memphis Grizzlies, is the first professional athlete to partner with BTCC. His appointment marks a notable step for the exchange, which is seeking to bridge cryptocurrency with mainstream sports and culture.
While no official link has been stated, some observers may note the symbolic alignment: Jackson is widely recognized for his elite defensive skills and leadership on the court, while BTCC is frequently cited for its security and reliability. BTCC ranks among the top most secure cryptocurrency exchanges, having operated for 14 years without experiencing a single hack or security breach. Founded in 2011, the platform offers crypto futures trading with up to 150x leverage and has maintained continuous operations since its inception.
With strong participation already reflected in the trading volume, BTCC is expected to see continued engagement in the weeks ahead. Winners will be announced following the competition’s conclusion on September 21.
