Oreo, the well-known cookie brand, has ventured into the metaverse with the creation of the OREOverse.
This virtual world offers users a chance to participate in cookie-related activities, games, and compete for exciting prizes. The OREOverse was launched with a new limited-edition cookie called “The Most OREO OREO,” featuring an increased amount of cream filling and Oreo pieces.
Immersive Experience with the OREOverse
The OREOverse virtual experience can be accessed by scanning the code on the cookie packaging. It includes various cookie-related games, such as “Stack Stuf,” where players can build the “The Most OREO OREO” cookie, and “Rocket Stuf,” where players inflate the cookie and aim for the stars. The OREOverse can be accessed on desktop, mobile, and through Meta’s Horizon Worlds, where users can experience the virtual world in VR using Meta Quest 2 and Meta Quest Pro headsets.
Partnerships to Enhance the Metaverse Experience
Oreo has partnered with Meta to bring the OREOverse to life and with Martha Stewart, a well-known culinary personality who has previously launched her own NFT collection called “Fresh Mint.” With these partnerships, Oreo aims to provide its users with an immersive and exciting experience in the metaverse.
Food and Beverage Brands in the Metaverse
Oreo is not alone in exploring the metaverse for business expansion. Other food and beverage brands, such as McDonald’s, Absolut, Beefeater, and Taco Bell, are also looking for opportunities in the metaverse. Even pet food company Pedigree has entered the metaverse to encourage pet adoption. As the metaverse continues to grow and become more established, it is likely that more popular brands will explore opportunities in this virtual world.
In conclusion, Oreo’s launch of the OREOverse metaverse is a significant step forward for the food and beverage industry in the metaverse. With immersive games and exciting prizes, Oreo is providing its users with a unique and entertaining experience. As more brands explore the potential of the metaverse, it will be interesting to see how they can innovate and offer new virtual experiences to their customers.