Miami, Florida, August 13th, 2024, GamingWire | Floki
Floki is proud to announce that Valhalla, Floki’s groundbreaking PlayToEarn MMORPG, will be at the forefront of a high-profile advertising campaign throughout the 2024-25 season of the English Premier League (EPL).
Leveraging LED perimeter boards during live games, this campaign will deliver massive global exposure and enhance the brand’s credibility.
The English Premier League is the most popular sporting league globally, attracting more viewers than both the UEFA Champions League and the Bundesliga combined. For the 2022-23 season, the EPL boasted a cumulative audience of 3.23 billion.
Broadcasting to 712 million households across 190 countries, the league reaches 2.01 billion viewers of live match programming over the season and 1.22 billion viewers of highlight shows and other non-live content, according to data sourced from Nielsen.
Premier League clubs also have a staggering following on social media, with over half a billion total followers. Leading the way, Facebook has 240 million followers, Instagram has 157 million, TikTok has 56 million, X has 123 million, and YouTube has 28 million.
Valhalla’s LED perimeter board ads will be strategically placed to maximize visibility. The full TV-facing ad system ensures that the ads are prominently visible during broadcasts. Creative flexibility allows for dynamically tailored ad content. Branding will be visible inside the event itself, providing in-program exposure.
The ads will ensure multichannel coverage, making them visible across various devices and platforms, including broadcast, social media, mobile, and online. There are no virtual overlays to interfere with the ads in the Premier League, ensuring uninterrupted visibility. Additionally, minimal ad avoidance makes the ads almost unavoidable for viewers.
According to the team, each minute of LED ad delivery results in an astounding 156 minutes of global on-screen visibility.
The ad campaign will cover 100 minutes of ad time throughout the season and will be globally broadcast to ensure extensive reach. At least 40% of the advertising inventory will be shown during matches featuring the league’s top clubs.
The extensive campaign is projected to reach a massive global audience. In total, it is expected to reach over 200 million people, with about 1.2 billion impressions and a total on-screen duration of nearly 440 hours. In Europe, the campaign is projected to generate around 81 million impressions with an on-screen duration of approximately 181 hours.
In Asia & Oceania, about 47 million impressions are expected with an on-screen duration of nearly 168 hours. In Africa, the campaign is projected to achieve around 48 million impressions and an on-screen duration of almost 34 hours.
This campaign will be featured on some of the biggest broadcasters in the world, including Sky Sports, TNT, Amazon Prime, BBC (highlights), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV, and Truevisions.
About Valhalla
Valhalla is a spin on the classic Creature-Collection adventure set in a vibrant, lively, MMORPG open-world inspired by Norse mythology. Players interact with a diverse set of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players partake in a dynamic, player-driven economy to rise in community ranks and achieve tactical supremacy on the hexagonal-grid battlefield.
Website: Valhalla.game
About Floki
Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and used cryptocurrency, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a strong brand recognized globally thanks to strategic marketing partnerships.
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Pedro Vidal
Floki
marketing@floki.com
